It seems that just about everywhere I turn some marketing guru somewhere is offering me the definitive way to beat the recession through marketing salvation. My in-box is stuffed with offers for courses… free downloads… podcasts and just about everything in between. Having studied most, ignored some...
The 2010 football World Cup in South Africa is just over a year away and it is reaching the time that brands traditionally panic. How do they reach their target audiences during one of the world’s most high-profile sporting events? Is it too late? How much will it cost? Even at troubled economic times...
Spotify’s founder Daniel Ek spoke on Friday (15 May) at the Great Escape festival in Brighton. He told the conference how Spotify had come to be and shared his vision for the future. Spotify is the current star in a succession of well documented and debated on-line music offerings purporting to offer...
The British Bankers’ Association reported that the amount banks lending to small businesses rose by 239 million in January, proving that small businesses can still emerge and grow despite the current economic climate . In some instances small and medium sized companies are actually better equipped to...
