The guys at Ogilvy London have just released this new making-of video, showing the behind the scenes trickery involved in their latest viral campaign for BP Ultimate. Having worked on helping seed the campaign over the last few weeks it was a real eye-opener to get an insight in to how exactly they did...
This week's viral of the week in Media Week is BP Ultimate's latest campaign "Takes you further". Some might question why a viral video campaign for a big brand like BP is worthy of such an accolade and I'd argue it's based on the appreciation of the matching of well thought...
