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Brands, music and ‘credibility’

If we’re celebrating a boom era in the relationship between music and brands its worth recalling that the marriage hasn’t always been one of perfect harmony. Rock ‘n’ roll is an outsider sport and its relationship with rebellion, vice and general mischief is well documented (and as for reggae...) So...
Posted to FRUKT on Music (Weblog) by James Poletti on 12 May 2009

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