The last few weeks have seen polar opposites in terms of luck for Phorm, the personalisation technology company. On one hand it appears as though both BT and TalkTalk have put their plans to implement their technology on hold (I say on hold as apparently the contracts are still in place). Yet on the...
A few weeks ago I highlighted the need for both the consumer and the advertising industry to embrace behavioural targeting – in a climate where both consumers and advertisers are becoming increasingly frugal and many want to see more with less it really does have a future. The challenge to this is that...
