I was playing baseball on the wii with my eldest son the other day and after about 50 pitches I finally hit a decent shot to the outfield - i started an elaborate celebration when out of nowhere my late father dove across the screen and caught the ball. Isaac thought nothing of the appearance of his...
Aaron Sorkin has apparently finished his script for what is being dubbed Facebook "the movie" (real title 'The Social Network') and its all sounding very promising. There are a lot reasons to look forward to this. Not least Aaron ('West Wing') Sorkin's writing; David ('Fight...
Earlier this year something quite terrible happened. You probably heard. Due to budget constraints Five ended its long running coverage of baseball, but it turns out there was an upside to all of this. If you ever watched Five's coverage it was quirky. It was hosted by TV presenter Jonny Gould and...
Be like Stadium Associates who’ve gone beyond the usual team-licensed caps, T-shirts and watches. Working on the assumption that there are enthusiasts out there wishing for bigger and better ways to express their passion, Stadium Associates is now giving fans of the New York Yankees a chance to bring...
I blogged a couple of months ago asking why would you follow a celebrity on Twitter? No surprise, but the New York Times has a piece today revealing that many celebs don't twitter themselves, their PA's do it. So really why, unless you want to see Demi Moore's (authentically) Twittered arse...
It seems the unthinkable, but some media commentators are speculating whether The New York Times could go under. A piece in the Observer yesterday put the spotlight on the Grey Lady, which is saddled with debts, a hugely expensive news operation and the cost of an expensive new building on Manhattan's...
Full page ad in the Financial Times today plugging a piece in tomorrow's paper about BBC Radio 4 controller, Mark Damazer, and his love for Baseball, the Boston Red Sox and the World Series. You don't get nearly enough baseball in the UK press so nice to stumble across a full page picture of...
Major League Baseball has one thing to say to the credit crunch and that is to launch its biggest ever ad campaign, a $65m affair, to promote the upcoming post season. With the strapline "There's Only One October" the spots will air on Fox, TBS and feature the likes of American Idol judge...
As the New York Yankees were getting crushed by the Los Angeles Angels (to be fair they are the best team in baseball this season) on Friday one of their pitchers learnt something about the value of PR and media training. Ian Kennedy helped (okay not really the right word) the Yankees to a 10-5 loss...
