Last week’s delirious ramblings by the Daily Mail’s latter-day inquisitor Jan Moir drove up traffic to the Daily Mail website by 21% . Which of course would be great news for the Daily Mail’s ad sales team, but for the small detail of advertisers pulling from the page in question. The newspapers have...
Thanks for the response and you have raised a very interesting point. And this is the fact that, in my opinion,creativity will be the death of advertising agencies in the near future, the quest for creativity has led ad agencies up the wrong path. Again, in my opinion, creativity is NOT the criterian...
Karl thank you for responding, I really feel that this subject needs to be discussed, I now see that Unilever is coming over to the side of "Social Media", obviously some glib fancy talking New Media guy has done a hell of a selling job...based on NOTHING! The suits come to Social Media. Now...
Pigs might fly! Wow are the powers that be in the Television broadcast industry, regressing? It is sad to witness the delight they evidence when some totally meaningless research comes out reflecting, or rather appearing to, confirm increased TV viewing and, more importantly, increases in the number...
