With my part time motoring journalist hat on it was with sadness that I read the letter from Audi’s press office this week about the proposed replacement of their printed press packs with email. Frankly, I’ve marvelled for years that they could still afford to send out all those sumptuous glossy photos...
I received a mailing from Volvo yesterday. The envelope promised "Every new Volvo glovebox comes with one important extra". Open up and I discovered a blank Visitors Booklet (sic), the concept being (I guess) that friends and family will be so impressed that they will leave notes about the...
It's D-Day, or rather national 6.06.06 marketing ploy day. I'm disappointed by how few examples I've been able to find so far of companies using the quirky date format that happily comes around every hundred years. There is, of course, the remake of scary devil child movie 'The Omen'...
