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Don't hate the player, hate the game.....

I have waited for months now to write a post with that title and when I saw a campaign that Nissan ran recently I found the perfect excuse. In short to promote their new car, the Cube in their words "they avoided the usual mainstream quadrangle of TV, radio, print and billboard to trumpet their...
Posted to New Agency Model (Weblog) by Andrew Roberts on 14 Jul 2009

How much do your friends mean to you...and to others ?

The latest edition of Business Week carries a fascinating article about the value of friendships not only to us but also to companies how by analysing the closeness of friendships and associated behaviour a great deal of useful information can be gleaned about that person and the opportunty they represent...
Posted to New Agency Model (Weblog) by Andrew Roberts on 28 May 2009

Ever wondered how often you "get busy" with others ....or yourself ?

I blogged in the past about weird social networks but when I saw this site things really can't get any weirder ! As Springwise describes it " Bedpost is an entirely personal application, password-protected from the prying eyes of others, and stresses that it offers absolutely no social networking...
Posted to New Agency Model (Weblog) by Andrew Roberts on 13 Feb 2009

And your chosen subject is ...."The Bleeding Obvious"

Basil Fawlty famous remark "Next contestant, Mrs. Sybil Fawlty from Torquay. Specialist subject - the bleeding obvious" sprang to mind when I read ft.com 's recently published article entitled "Social networks threaten advertising growth" following the The Institute of Practitioners...
Posted to New Agency Model (Weblog) by Andrew Roberts on 20 Jan 2009

Social media predictions for 2009

As a regular reader of Peter Kim's blog "being Peter Kim" I came across his paper entitled SOCIAL MEDIA PREDICTIONS 2009 which is a collaborative selection of various points of view on the industry and its potential for 2009. For me 4 immediately stand out namely: - Recession will mean...
Posted to New Agency Model (Weblog) by Andrew Roberts on 23 Dec 2008

I have been Satan, Beelzebub and once I was Asmodeus

No it is not my weekend activities but rather a reference to the 7 deadly sins of social media article published by James Clark co-founder of Room 214 and featured on their website called capture the conversation It is worth a read and I am sure that very few involved in the area of social media can...
Posted to New Agency Model (Weblog) by Andrew Roberts on 19 Nov 2008

Who would you slydial ?

I was recently introduced to a new service that initially I found fascintating but on reflection (and at the risk of sounding like Jeremy Clarkson) it makes me despair for humanity. The service is called Slydial , a new technology that allows you to leave voicemail messages for people without them knowing...
Posted to New Agency Model (Weblog) by Andrew Roberts on 17 Nov 2008

"POMBOMB" or "POMGREAT" ?

I was intrigued when sent a link to this site where i was introduced to the latest high tech "iPhone killer" - nameed the Pomegranate (Blackberry?) Phone - the clever and slick animations are fantastic - the phone claims to shave your legs, brew coffee, project video in full HD, translate and...
Posted to New Agency Model (Weblog) by Andrew Roberts on 28 Oct 2008

Never ending friending with John McCain, Sarah Palin and Stephen Fry

I have recently made friends with John McCain, Sarah Palin and Stephen Fry - none of this reflects my political persuasion or sexual orientation but rather shows how pervasive, democratic ('scuse the pun) and voyeuristic social networking has made society - it is fascinating seeing that 30 people...
Posted to New Agency Model (Weblog) by Andrew Roberts on 22 Oct 2008

Viral Care Bears, Smurfs and Barney "Jacko" the Dinosaur

Generally virals have become a bit old hat and have largely been overtaken by more technically complex and interesting solutions but every now and then you come across one that works brilliantly to not only engage the viewer and hold their attention throughout but also to get the point, send it on to...
Posted to New Agency Model (Weblog) by Andrew Roberts on 18 Sep 2008

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