Following on from my rant about loading and the kind of overblown, overproduced microsites that form the hub of many a digital strategy I tried to think what we could call those ideas that do work. I like the term "lightweight" - an idea that you can understand easily, access quickly and share...
If you, like me, are one of the many recent redundant casualties of the advertising industry downturn, you may be finding yourself running out of things to do to find work. Although there is never an end to the amount of spec work you can produce or the number of times you can hassle your recruitment...
