I run some very niche TV shows on a minority satellite TV channel, and getting the right kind of advertising and sponsorship has always been an issue. I had a really interesting session last week with a very experienced, knowledgable and smart ad media man, who was kind enough to give me an hour of his...
What a week - if you work in digital media you would have had to have your head buried in the sand to have not heard about this news by about 9:05am on Wednesday this week, let along Friday afternoon. But just in case you missed it: the IAB's latest spend figures finally brought the news that we've...
Interestingly enough though, I've seen more and more websites appearing on the web by big brands, specifically catered towards providing info for graduates who want a career, especially in the retail sector.
Interesting piece in the current issue of PR Week about concerns we could be seeing the ‘Slow death of the embargo’ . The Wall Street Journal is believed to have introduced a new policy stipulating that they will only honour embargos on exclusive stories. It’s a change of direction that’s obviously brought...
Following on from my rant about loading and the kind of overblown, overproduced microsites that form the hub of many a digital strategy I tried to think what we could call those ideas that do work. I like the term "lightweight" - an idea that you can understand easily, access quickly and share...
Declining income, conflicted managers and demoralised staff. If you’re in the brand identity business, it may be time to re-evaluate your business development strategy. Recently, whilst out-and-about in the branding community, conducting what I now refer to as the rounds , I have noticed a worrying vacuum...
Afternoon all, do you ever have days when you buzz off what you do ? I am having one ! We lost a pitch, so why am I happy you ask .... to be honest I don't think we'd want to work with the client. The team did a fantastic job however the client didn't buy our approach to digital, they bought...
Alterian held its annual partner day last week, attended by nearly 100 senior executives of 45 of the UK's top marketing agencies and service providers. The likes of Rapp, Targetbase, Occam, GB Group, Dataforce and Experian were all in attendance. The big draw? Dave Frankland from Forrester Research...
It would be easy in an economic environment like this to lay the blame for all redundancies on the 'credit crunch' but I believe that there are other reasons why some of these redundancies are taking place. In prosperous times creative businesses are prone to 'over hiring' or bringing...
If you, like me, are one of the many recent redundant casualties of the advertising industry downturn, you may be finding yourself running out of things to do to find work. Although there is never an end to the amount of spec work you can produce or the number of times you can hassle your recruitment...
