Declining income, conflicted managers and demoralised staff. If you’re in the brand identity business, it may be time to re-evaluate your business development strategy. Recently, whilst out-and-about in the branding community, conducting what I now refer to as the rounds , I have noticed a worrying vacuum...
If you, like me, are one of the many recent redundant casualties of the advertising industry downturn, you may be finding yourself running out of things to do to find work. Although there is never an end to the amount of spec work you can produce or the number of times you can hassle your recruitment...
