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Re: Print ads discussion

I just picked up on this thread and we'd have introduced a new and unique form of printed media with the name of ADRail. The ideal of those is to get your message into the hands of millions of users. It is a very simple concept for the use of printed media; ADRail is a printed/patented film which...
Posted to Advertising Forum (Forum) by Vin Ellis on 02 Dec 2009

For a creative within the advertising industry are DESIGN SKILLS a necessity or an added bonus?

Are design skills needed for a creative, or will a stick man sketch do? Does this differ from larger agencies to smaller agencies? Has the credit crunch effected this?
Posted to Advertising Forum (Forum) by Vicky Harrop on 20 Feb 2009

Brands are looking more and more at Live Brand Experiences as it is the leading platform to connect directly with consumers

Over the next few years brands will up their marketing spend on experiential marketing due to the mass audiences declining to respond to TV advertising. Digital is always on the rise due to new technology, digital plays a significant role in the live brand experience as it amplifies further channels...
Posted to Advertising Forum (Forum) by Marvin Foster on 07 Feb 2009

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