A month ago I called for the industry to mount a Campaign for Real Marketing to guard against the slide into mediocrity and short-termism. Last week I blogged every day in support of A4A (Action for Ads). Now it’s time to link the two causes. Will all marketing leaders out there who haven’t...
According to the main headline in today’s Daily Telegraph , new research shows that 2oz of red meat a day increases the risk of breast cancer in older women. Is this the tipping point? Is this the signal for the marketing community to stand up and fight for freedoms? I’ll try and make the...
