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What’s the future of music sourcing & buying for brands? Part one

Many of us in agencies, record labels, music publishers and music consultancies are looking to answer this question. There are many issues to consider, most of which concern how one interest group is changing its relationship with another: * Brand & agency relationships * Music talent & music...
Posted to FRUKT on Music (Weblog) by Richard Kirstein on 01 Oct 2009

How to win business pitches......

For most of us, the opportunity to communicate, to impress and to really sell oneself and services doesn’t come along every day. So when an opportunity does knock it’s difficult to understand why there is such a lack of thought and effort put into so many presentations. An engaging PowerPoint presentation...
Posted to Marketing Forum (Forum) by Lyndon Nicholson on 06 Aug 2009

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