Today the London Business School reports marketers 'must focus on consumers looking for bargains in a new era of austerity'. For agencies, austerity is truly biting hard. Waves of redundancies have generated a miserable atmosphere, and inevitably damaged morale. And lots of very good people gone...
75% of the world’s top advertisers and 80% of the UK’s are working with Facebook, says Blake Chandlee at today’s FT Digital Media conference [#ftmedia]. I love getting predictions right. Now the debate has moved on. It isn’t about getting it, it’s about measuring it. Doh. Instead of reach and frequency...
