An interesting week for the world of voucher codes it seems. Fresh from reading a piece in the Sunday Times about Mark Pearson over the weekend, a 28 year old who has built a £30m Fortune from Affiliate Marketing. I read with interest some fascinating facts and figures about voucher code usage from Hitwise...
Amazon.com’s decision to end commission payments to affiliates who drive traffic directly through paid search is a good example of what brands should be doing during the recession. Analysing all channels in depth, even those which are traditionally accepted as the most efficient and strongest performing...
Your Affiliate Marketing programme may be up and running, with a whole army of eager media owners applying to join in. So that’s good news, right? Well yes. But, what you must consider is that Affiliate Marketing never has, or will be, an out-of-the-box solution to driving sales or leads for your business...
