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Amazon opens up affiliate marketing on Twitter

So it may only seem like five minutes ago but all the way back in July I commented on Amazon's policy of rejecting affiliate commissions for sales generated through social media , specifically Twitter, in part due to a clause that requires sales to be generated from the domain listed in the Associate...

Affiliates Reap the Rewards as Voucher Code Usage Surges

An interesting week for the world of voucher codes it seems. Fresh from reading a piece in the Sunday Times about Mark Pearson over the weekend, a 28 year old who has built a £30m Fortune from Affiliate Marketing. I read with interest some fascinating facts and figures about voucher code usage from Hitwise...
Posted to Woody's Wise Words (Weblog) by Matthew Wood on 19 Aug 2009

Can Amazon learn to stop worrying and love the twitterbomb?

So, Amazon won't pay commission to affiliates who use links within Twitter to drive traffic. Is this fair? Is their policy right? There are many different ways of looking at this problem. Let's take a look at Amazon's position. They are paying commission to affiliates who drive new customers...

Why do we need affiliate networks?

For any business partnered with a network whose task list never seems to change (1. Recruit new affiliates; 2. Grow existing affiliates)from week-to-week and year-to-year it may seem a pertinent question. After all, Amazon kick started the whole industry and they have always managed it completely in...

Transparency of Affiliate Marketing

Your Affiliate Marketing programme may be up and running, with a whole army of eager media owners applying to join in. So that’s good news, right? Well yes. But, what you must consider is that Affiliate Marketing never has, or will be, an out-of-the-box solution to driving sales or leads for your business...
Posted to Woody's Wise Words (Weblog) by Matthew Wood on 21 Apr 2009

Woody's Wise Words

I'm flattered that Gareth & the team believe I can knowledgeably blog about the affiliate scene. With the ongoing success of the affiliates4u community, a4uexpo London and now our first-ever pan-european event a4uexpo Europe , I certainly feel as though I'm in the thick of most of the happenings...
Posted to Woody's Wise Words (Weblog) by Matthew Wood on 01 Apr 2009

Avioding The Credit Crunch - Straight From A Dragon's Mouth

James Caan , the new bloke in the Dragon's Den, has been giving away advice in the Sunday Times Business Section. In a series called Minimising Risk , he offers tips to businesses on how to analyse the market and be more imaginative when promoting themselves. In these times of belt-tightening and...
Posted to DigiTales Blog - Mel Carson (Weblog) by Mel Carson on 08 Jun 2008

Is Google Going to Go CPA?

Jon Beeston from Efficient Frontier has discovered the Google may be planning to offer advertisers a Cost-Per-Acquisition model to gain leads from people searching for financial products... On his blog Jon was wily enough to get some screenshots of what's obviously a test across a small percentage...
Posted to DigiTales Blog - Mel Carson (Weblog) by Mel Carson on 02 Jun 2008

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