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How to win business pitches......

For most of us, the opportunity to communicate, to impress and to really sell oneself and services doesn’t come along every day. So when an opportunity does knock it’s difficult to understand why there is such a lack of thought and effort put into so many presentations. An engaging PowerPoint presentation...
Posted to Marketing Forum (Forum) by Lyndon Nicholson on 06 Aug 2009

For a creative within the advertising industry are DESIGN SKILLS a necessity or an added bonus?

Are design skills needed for a creative, or will a stick man sketch do? Does this differ from larger agencies to smaller agencies? Has the credit crunch effected this?
Posted to Advertising Forum (Forum) by Vicky Harrop on 20 Feb 2009

ATL, BTL, confused about the line!

I'm trying to get my head around ATL and BTL advertising. I know Above the Line is media which has a mass audience (TV, Print, Radio) and Below the Line is more direct and used when the target is limited and specific (Direct Mail, Sales Promotions). Newspaper ads are considered ATL and a rebate/coupon...
Posted to Advertising Forum (Forum) by Ann on 16 Feb 2009

Advertising - How do you get into it and any other info would help!

Hi everyone, having studied Graphic Design as a degree at Salford Uni (hated my last year, had awful tutors - you'll know who I mean if you did that course!) and focusing on Advertising in the last year, I have always wanted to get into it. I managed to get a design job after a year from graduating...
Posted to Advertising Forum (Forum) by David Lee on 17 Dec 2008

Re: Advertising work placement

Hi there. If anyone reading this thread is still trying to obtain work experience in advertising, or is even interested in how to make the most of their placements - I've collated some of my own experiences at the following address... http://petejackson.wordpress.com/advertisingandmarketingworkexperience...
Posted to Advertising Forum (Forum) by Pete Jackson on 02 Nov 2008

Challenge: tell young creatives how you do it!

British Creative Exchange is an annual festival exploring and celebrating the contribution of international talent to British creative industries. British Creative Exchange 08 is a week long event taking place on 24-30 November in venues across London and will include talks, films, an exhibition and...
Posted to Marketing Forum (Forum) by shiri shalmy on 25 Sep 2008

Space planning in agencies

We're space planning for a brand agency and considering ditching the traditional department seating structure (i.e. no areas for client service, creative and strategy) and mixing everyone up. Is this TOO idealistic or will it actually work? How will it impact the management of teams? Has anyone worked...
Posted to Marketing Forum (Forum) by Michael Hughes on 11 Sep 2008

Is it at all possible to find a diamond in the rough?

I'm about to embark on a major effort to get me a job in marketing in the North East but the internet is awash with sites offering vacancies and each promises to find "the right job for you." Are there any sites out there that anyone would recommend that really can cut through the clutter...
Posted to Marketing Forum (Forum) by Guy Atkinson on 26 Aug 2008

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