Are design skills needed for a creative, or will a stick man sketch do?
Does this differ from larger agencies to smaller agencies?
Has the credit crunch effected this?
I'm trying to get my head around ATL and BTL advertising. I know Above the Line is media which has a mass audience (TV, Print, Radio) and Below the Line is more direct and used when the target is limited and specific (Direct Mail, Sales Promotions). Newspaper ads are considered ATL and a rebate/coupon...
Hi everyone, having studied Graphic Design as a degree at Salford Uni (hated my last year, had awful tutors - you'll know who I mean if you did that course!) and focusing on Advertising in the last year, I have always wanted to get into it. I managed to get a design job after a year from graduating...
