What are your thoughts on the use of shock tactics used in advertising? Do you think they are effective? Are they necessary because we are becoming more desensitised as a society?
I don’t think paper advertising will be dead by 2020, but it will continue to adapt to differing marketing factors around the world. In the developed nations I believe it will continue to decline and reach a natural plateau due to the increase in competing digital advertising channels and environmental...
I just picked up on this thread and we'd have introduced a new and unique form of printed media with the name of ADRail. The ideal of those is to get your message into the hands of millions of users. It is a very simple concept for the use of printed media; ADRail is a printed/patented film which...
Wasn't sure about Aviva's ad series with Paul Whitehouse as a goth and the one as a silver surfer. But loving the new one as a hairdresser. What do others think?
Are design skills needed for a creative, or will a stick man sketch do?
Does this differ from larger agencies to smaller agencies?
Has the credit crunch effected this?
Over the next few years brands will up their marketing spend on experiential marketing due to the mass audiences declining to respond to TV advertising. Digital is always on the rise due to new technology, digital plays a significant role in the live brand experience as it amplifies further channels...
