A month ago I called for the industry to mount a Campaign for Real Marketing to guard against the slide into mediocrity and short-termism. Last week I blogged every day in support of A4A (Action for Ads). Now it’s time to link the two causes. Will all marketing leaders out there who haven’t...
“Big Ideas that Changed the World” is a new series starting tonight on Five – not a compilation of Golden Lions, much less Twenty Top Pitches. As an agency selection consultant of nearly 20 summers, I always try to manage expectations about The Big Idea. It’s probably time to...
I don’t know how many of you caught Lucy Kellaway’s piece in the FT on the new American business book 'Crazybusy' by psychiatrist Dr Ned Hallowell. ‘CrazyBusy’ is about the perils of Attention Deficit Disorder , and the risks we run, when we are, as Hallowell puts it:...
Has anyone noticed the similarity between ‘Srralan’ and a really awful client, with the hapless candidates behaving like clueless agencies? The Apprentice is compelling television, and the new series promises well. Sugar is nastier and even more reminiscent of an African dictator (check out...
From our experience at AAI I already knew that system, process and rigour work much better than inspiration and gut feel when teams have an agency to choose. It is a much more accountable way to work, as well as being more efficient and effective. The additional research I have done for a book has given...
