Many of us in agencies, record labels, music publishers and music consultancies are looking to answer this question. There are many issues to consider, most of which concern how one interest group is changing its relationship with another: * Brand & agency relationships * Music talent & music...
A new report from UK royalty collection society PRS for Music points to growth within the music sector despite the economic problems and continuing piracy issues - with the overall size of the UK music industry growing by 4.7% to be worth £3.6B in 2008. The report also highlights the need to create a...
Try this minigame on iconic ads and brands. Just guess when you think the brand or ad came out - the closer you are the higher your score.
It seems that just about everywhere I turn some marketing guru somewhere is offering me the definitive way to beat the recession through marketing salvation. My in-box is stuffed with offers for courses… free downloads… podcasts and just about everything in between. Having studied most, ignored some...
Spotify’s founder Daniel Ek spoke on Friday (15 May) at the Great Escape festival in Brighton. He told the conference how Spotify had come to be and shared his vision for the future. Spotify is the current star in a succession of well documented and debated on-line music offerings purporting to offer...
Do we need Sir Martin Sorrell to remind us that we go in and out of recession every ten years or so? Whether that be bath shaped, L shaped or turkey twizzler shaped? No. What Sir Martin could usefully tell us is what, in these troubled times, his agencies should be saying on behalf of their clients....
Should you advertise on Facebook? Or as the P&G marketing chief questioned, should you monetise the place where people dump their partner? Even though P&G may not have had a good experience, several brands have, particularly some of those looking for a direct response. So where does the truth...
