Well, what a week. I started out the weekend getting my solo gliding certificate, and flying my first four flights with no-one else in the plane. Here's a picture of the KA13 I was flying (it's the red one at the bottom). I then spent most of the rest of the weekend finalising our move into new...
Recession indicates retention. The solution (as everyone knows, even if few practice it) to the problems brought about by a severe downturn is first concentrate on what you have, not what you might have. Marketers must – must – get retention right, for a variety of reasons. - It’s where your current...
I was interested to see Capital One is pulling the plug on direct mail for acquisition, an unsurprising cost-cutting measure perhaps given the $1.4bn loss reported by the company in Q4 2008. Predictably there have been whoops of joy amongst marketing luvvies who view cold credit card direct mail with...
