The demand for digital skills and roles in the media remains high - unlike other disciplines - print for example! And there's lots of people out there keen to find out how to get their foot in the virtual door yet are still struggling. So how can you improve your chances? I'd say making sure...
mjam, I have come lately, being an older than you ad man,to accept that the Internet is a most exciting medium, some aspect of it works and others don't, I have been developing networking on twitter and frankly I feel that it is losing its' appeal, however there are far deeper problems for the...
Thanks for the response and you have raised a very interesting point. And this is the fact that, in my opinion,creativity will be the death of advertising agencies in the near future, the quest for creativity has led ad agencies up the wrong path. Again, in my opinion, creativity is NOT the criterian...
Do your lips move when you read? Have the courage of your convictions and give a name together with a photograph!
Hopefully lessons will been learnt from the financial crisis, do not try to rebuild business on the principle that Marketing & Advertising are always right! The words "60% of all advertising, globally is wasted" were splashed yesterday across the marketing papers. This kind of unanimity...
Hi Karl, upon re-reading your post I thought that we should perhaps have a "conversation" as I feel that we might have areas of mutual self-interest to explore. I'll start the ball rolling by including my email address here: paul.ashby@yahoo.com I really look forward to "talking"...
Karl thank you for responding, I really feel that this subject needs to be discussed, I now see that Unilever is coming over to the side of "Social Media", obviously some glib fancy talking New Media guy has done a hell of a selling job...based on NOTHING! The suits come to Social Media. Now...
Thanks for the response and yes I agree. The question of how effective any advertising is should be paramount. My regret with this new medium is that, whilst it had the opportunity to avoid the traps of conventional media, it has become like the rest where there is little or no accountability of advertising...
Over the next few years brands will up their marketing spend on experiential marketing due to the mass audiences declining to respond to TV advertising.
Digital is always on the rise due to new technology, digital plays a significant role in the live brand experience as it amplifies further channels...
Pigs might fly! Wow are the powers that be in the Television broadcast industry, regressing? It is sad to witness the delight they evidence when some totally meaningless research comes out reflecting, or rather appearing to, confirm increased TV viewing and, more importantly, increases in the number...
