A/B testing has long been used in direct marketing and as we go increasingly digital, the technique is widely used to determine the best results for anything from page design though to creative and copy testing for ads. [If you're not familiar with the terminology, it just refers to the concept of...
Hello world. In case you hadn’t guessed it from the name, but I’ll be writing about eCommerce and all things associated with it within the hallowed (virtual) walls of this blog. The key theme will always be around ideas to ultimately help you sell more stuff online, to more people, for as little marketing...
