From what I can see, there are two very good ways of getting lost in the maze of psychology and human decision making. The first is to accept, at some level or other, the insane delusions of ‘rationality’ as invented by the economics profession. I say ‘at some level or other’ because many people dismiss...
So here’s the agenda for reinventing marketing I promised a while ago. First off, we need to recognise the core. Organisations apply knowledge and resources to supply individuals with products and services that are better quality and/or cheaper than these individuals can provide for themselves. This...
I wrote today in Marketing magazine about discoveries in psychology that are revolutionising our understanding of human decision-making. Many marketers are seizing upon these findings as grist to the mill of marketing’s prevailing persuasion paradigm . I think the opposite is true. As we dig deeper,...
Economics is the last leg of our reinvention trilog y. Traditional economics frames the central problem of economics in terms of purely bilateral exchanges between ‘rational’ buyers and sellers exchanging money for tangible goods in markets which are always naturally tending to equilibrium. This perspective...
