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Judging from the sofa

David Reviews, the influential TV and film aggregation site, has recently started something called The Lunch Break . This is a selection of TV ads put together to watch as if in an ad break. The very good idea behind this is obviously to better replicate the experience that viewers have. People rarely...
Posted to The Thinkbox Blog (Weblog) by TESS ALPS on 18 Sep 2009

TV goes app

Now, here’s a lovely thing that I’ve been meaning to blog about for a while. The brilliant Barclaycard ‘Waterslide’ TV ad propelled its iPhone app spin-off to become the most popular free, branded game in the history of the iTunes App Store. This is a fine example of TV and interactive media cuddling...
Posted to The Thinkbox Blog (Weblog) by TESS ALPS on 21 Aug 2009

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