I often wonder how many 'virals' have been viewed by real people. I'm not talking about those figures that may have been faked by bots and all that underhandedness, but people outside of the industry we all have the privilege of working in. Ok, I know we are real people that consume so our...
Channel 4’s departing chief executive Andy Duncan has no plans to go quietly at the end of this year, as proved by last week’s announcement of a ground-breaking content tie-up between the broadcaster and YouTube . By the time Duncan is carrying the last of his belongings from the shiny building in Victoria...
I was at MIPCOM last week and talking to the great and good of the TV industry got me thinking will the internet replace TV or does TV just need to adapt. For 50 years, the TV industry has delivered content and generated revenue effortlessly along the way. But technology is in danger of pulling its plug...
So there's a new set of groundbreaking Microsoft viral clips/ads out for Windows 7; I say that with sarcasm behind it but I think I'm wrong to slag them off. Here ( 1 , 2 , 3 ) are a few of them Apple's competitor has become known for pretty dodgy advertising of late (well perhaps it's...
It has been a while since a creative treatment has really made me stop and look again and again - the last one that really took my breath away was the Sony Bravia bouncing balls . This really feels that it is in that class, an absolutely beautiful stop-motion piece for Olympus for their Pen camera ....
