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Don't you hate it when brands tell you what you think?

I received a mailing from Volvo. It told me I would rather be "picking strawberries in June (even though it's September), hitting the perfect volley or skiing on the best snow of the season". They say they recognise that I'd rather be doing any of things, because there's more to...

Do Volvo want me to think they are Audi, BMW, Alfa Romeo or er...Volvo?

I received a mailing from Volvo yesterday. The envelope promised "Every new Volvo glovebox comes with one important extra". Open up and I discovered a blank Visitors Booklet (sic), the concept being (I guess) that friends and family will be so impressed that they will leave notes about the...

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