This week I’ve been mostly helping Sir Martin Sorrell with his imagery for the Recession. A few years ago, he came up with the “bath-shaped recession” all by himself – he got the idea, in fact, while lying in the bath. And the image was a worldwide success. T-shirts were printed in the Far East showing...
Virgin is having a strange PR week. First the speculation that the "best letter of complaint ever" is a viral and now a legal suit against ad blog Adrants over a spoof Hudson river crash ad. Is any of that good PR According to Agency Spy, Virgin America is suing Adrants in the federal court...
Every now and then the role for good old fashioned advertising is reaffirmed - either by inspirational creative ( Honda's impossible dream or Cadbury's Gorilla ) tapping into a zeitgeist (see the new Virgin Atlantic ads) or fantastic media placement which I think the Veet ad placed in the Sydney...
When you fly on a cheap airline you can expect to be travelling cattle class but that doesn't mean that brands like EasyJet and Ryanair (especially given their profit warnings) can afford to treat customers like cattle. In today's consumer dominated marketplace and credit crunching times, the...
The future of advertising is starting to arrive in the US this week and it could be here soon as well. TV networks there are returning cash to advertisers as the impact of digital video recorders start to bite. US TV networks are facing a ratings decline and the three major networks -- ABC, NBC and CBS...
Exactly how do you launch a home loan product these days? Well there is the way most corporations would do it and then there is Richard Branson's way, which naturally involves three models in a hot tub. In a bizarre new viral from the world's wackiest billionaire, Branson is seen sitting in a...
