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The easy way to customer relationship management, not.

When you fly on a cheap airline you can expect to be travelling cattle class but that doesn't mean that brands like EasyJet and Ryanair (especially given their profit warnings) can afford to treat customers like cattle. In today's consumer dominated marketplace and credit crunching times, the...
Posted to Arnold on ethical marketing (Weblog) by CHRIS ARNOLD on 29 Jul 2008

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