Today is May 1st. The day that people dance around the maypole. Sometimes naked. And to celebrate we've decided to officially launch Campbell Lace (Beta.) We start the day with a big meeting with a big potential client. It's a fascinating project, and not the sort of thing a traditional agency...
Robert had a brilliant client at RKCR called Alison Copus. She was marketing director of Virgin Atlantic. Alison's best description of the task in hand - marketing Virgin - was 'We are building an airplane in flight.' In other words, Virgin were always in Beta. And at Campbell Lace Beta,...
