Over the last two years I’ve been lucky to head up the IAB Video Council and while there’s always been a buzz around online video it’s never been greater than now. There may be some teething problems to overcome in this new channel - such as increasing research - but every single senior marketer I’ve...
I’ve noticed that I generally start a blog post apologising for the many celebrity references, and not talking overtly about advertising, but I guess brands can actually learn a lot from the rich and famous, who are of course brands in themselves, and digitally some of the most forward-thinking there...
I haven't blogged since May. Blogging for me is like going to the gym. I am now going to commit to changing my ways and to start to blog at least twice a week. Why did I stop blogging? There was just too much else to do. Sounds familiar doesn't it? Marketers who are using video for online marketing...
