With CNN launching it’s new website with a focus on better integrated video and photography , it highlights the importance of considering a multimedia approach for all new stories. Brian Stelter of The Washington Post said last week: “The Web site, which will come online Monday, aims to highlight CNN...
Over the last two years I’ve been lucky to head up the IAB Video Council and while there’s always been a buzz around online video it’s never been greater than now. There may be some teething problems to overcome in this new channel - such as increasing research - but every single senior marketer I’ve...
With the launch of the Spotify App for the iPhone interest for streaming music is higher than ever. There seems to be no limit for its reach, with new users streaming free music every day, changing the way people think about ownership of music forever. And it’s spreading. LoveFilm, the video rental company...
I’ve noticed that I generally start a blog post apologising for the many celebrity references, and not talking overtly about advertising, but I guess brands can actually learn a lot from the rich and famous, who are of course brands in themselves, and digitally some of the most forward-thinking there...
I haven't blogged since May. Blogging for me is like going to the gym. I am now going to commit to changing my ways and to start to blog at least twice a week. Why did I stop blogging? There was just too much else to do. Sounds familiar doesn't it? Marketers who are using video for online marketing...
Last week Microsoft discussed their plans to launch an updated online video player that will host full length programming as well as their existing library of video content. They join the ranks of the BBC, ITV, Channel 4, Sky and LoveFilm, among others, who are all building, readying and improving online...
We've just completed a project taking Bench Clothing to a new level of music involvement. We found a relevant band and actually worked with them and Bench to create a new video. It beat simply throwing money at a festival, the client loved it, the band didn't feel like total sell outs because...
When we launched our Online Video Guide last week, I had hoped that one of the key messages to have twigged in people’s minds was that video content is the one form of content that transcends all internet barriers. It should be on marketers' lists as a Top 3 method of delivering a standardised brand...
Or at least her 2.0 media manager surely must. A few months ago I literally berated Spears' marketing machine for missing the opportunity to advertise around the premiere of her comeback single online and for not making the song available in online stores like Amazon and iTunes during the promotional...
Last year the IAB established a Video Council, consisting of publishers, agencies and providers, chaired by Rob Black at UTarget.Fox. This group is working full steam ahead to produce a new online video resource and printed publication to educate marketers on the best ways to use advertising in and around...
