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Kit Kat’s free music downloads partnership encapsulates the perfect break perfectly

Kit Kat’s free music download with every pack promises much and overall it delivers. Nestle have formed an alliance with Universal to offer every customer a free download from 500,000 music tracks. Although because there is no brand on the packs, no Play.com or itunes to reinforce a trust factor, customers...

Mobile music: Brand-as-you-go

Orange UK has launched a new free music streaming service aimed squarely at 16-24 year-olds today in a bid to capture a youth market hungry for free music. The new service - entitled 'Monkey' - is a JV between Universal Music Group, Orange UK, and Channel 4 and is the first free music package...
Posted to FRUKT on Music (Weblog) by Giles Fitzgerald on 30 Jul 2009

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