Umbro has done a great job reinventing itself recently - the launch of the new England football kit has, in my opinion, been a great success. This tie up with Kasabian, for the launch of their new single Underdog, is another great piece of marketing for the football brand. Check out the making of the...
Yesterdays riots reminded me of watching a Liverpool-Manchester United game. You know its impossible, but you find yourself wondering if its possible for both sides to lose. Some bankers were waving £10 notes at the protesters, which is pretty obnoxious - but then again it's hard to sympathise with...
Talk about backing as many horses as possible. A host of international brands are showing their true colours... and they are precisely the colours of what ever country you happen to be from. It's only when tournaments like the World Cup come around you can see how truly fickle brands are. Their love...
