The FT has a quick look at how KFC scored on Twitter and the pros-and cons of promotions. Americans and their chicken, I will never get that, but KFC knocked it out of the park on Twitter earlier this year (with a few pitfalls) along the way. The fast food chain had agreed a deal with Oprah Winfrey to...
The irony of Twitter is that while founders Biz Stone and Co wrestle with the question of how to make a buck there are plenty of people doing nicely out of Twitter. Dell is one and it had made at least $3m so far. You can see why. Dell has more than 640,000 followers on its Twitter.com/DellOutlet account...
On Monday I noticed a Tweet about a Lenovo (the old IBM PC business) promotion that was offering up to £200 off of its range of notebook computers. Sounded like one of those things that comes to nothing, but it proved to be anything but. Lenovo was offering a limited-time online offer for a variable...
