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IAB Twitter guidelines for brands - 20 tips for Twitter success

The UK Government recently unveiled its first Twitter strategy document to encourage departments to get tweeting. Weighing in at a hefty 5,382 words it was the equivalent of more than 250 tweets. In response the IAB has produced some slightly more pithy advice for brands looking to get the best out of...
Posted to IAB blog (Weblog) by Stuart Aitken on 14 Aug 2009

IAB UK Gets Social Media - So Should You!

I just got an email from the fabulous Guy Phillipson at the IAB which had a side bar that looked like this: You'd have to be a woolly mammoth buried under ten feet of ice for the past 10,000 years NOT to have heard of Twitter, Facebook, LinkedIn or YouTube! But for every few people who have acknowledged...
Posted to DigiTales Blog - Mel Carson (Weblog) by Mel Carson on 07 May 2009

Famous for five minutes

I've been thinking about longevity for some time now. I was finally inspired to write something about it after a tweet earlier today from the Guardian's Jemima Kiss who commented: "It's great that Spotify is doing well, but I'm not interested in hearing music I know. I want to find...
Posted to IAB blog (Weblog) by Stuart Aitken on 25 Mar 2009

Are T-shirts the reason that Stephen Fry is Twittering?

I've been intrigued by Stephen Fry's obsession with Twitter for some time now. My suspicions were first aroused when he appeared on the Jonathan Ross Show discussing Twitter . A few days later I came across this video from the BBC website with Mr Fry discussing the joys of Twitter . This struck...
Posted to IAB blog (Weblog) by Stuart Aitken on 13 Feb 2009

How good is the new Britney come back?!

In my opinion it's in the so bad, it's good territory with an amazing video and yes, I unashamedly love it. How have I formed this strong and ridicule enticing opinion when it doesn't go on sale in the UK for weeks? It has been everywhere on the internet for ages. Everywhere for free! Seriously...
Posted to IAB blog (Weblog) by Jack Wallington on 20 Oct 2008

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