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Who make better planners? Planners or creatives?

This was the debate at the IPA on Monday evening. David Golding vs Dave Trott. And, my sweet Lord, was it good! Quite possibly among the best single hours I have spent at an event in my working life. I also however have a slightly odd take on this argument (if I were a planner I would probably describe...
Posted to Rory Sutherland's Blog (Weblog) by Rory Sutherland on 06 Aug 2008

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