It is important to respond, to act. Ask Gordon Brown about biscuits and he’d better respond with something – anything – or else there will be trouble. Deafening silence rarely suggests success. Advertising doesn’t always expect an instant response; often it is trying to change the way people feel or...
No other awards do what the IPA Effectiveness Awards do – honour the actual, transformational effect that good advertising can have. For this reason above all they remain the gold standard in awards. And for that reason Thinkbox is extremely proud to sponsor them. At Monday night’s awards do, all winners...
In a surreal moment, the respected media analyst and futurologist Rio Ferdinand has linked the fact that the England-Ukraine match is going to be online pay-per-view to the recent claim that internet advertising has ‘overtaken’ TV advertising : "I read that online advertising has taken over from...
I’m supposed to be having a day off. Fat chance. You might have noticed a story put out by our cousins at the IAB that claims online advertising has now overtaken TV to become the ‘biggest single advertising medium in the UK’ (by spend). We find the IAB’s story odd because the internet is not a single...
David Reviews, the influential TV and film aggregation site, has recently started something called The Lunch Break . This is a selection of TV ads put together to watch as if in an ad break. The very good idea behind this is obviously to better replicate the experience that viewers have. People rarely...
Prepare for the whiff of burnt rubber in the air as the government begins its u-turn on product placement in UK TV programmes. There is no doubt that this is a fair decision. Product placement is already on our screens in various forms within acquired programming and as legitimate prop provision. We...
Now, here’s a lovely thing that I’ve been meaning to blog about for a while. The brilliant Barclaycard ‘Waterslide’ TV ad propelled its iPhone app spin-off to become the most popular free, branded game in the history of the iTunes App Store. This is a fine example of TV and interactive media cuddling...
You’ll have gathered by now that I am a bit of a pedantic old bag but I have nothing against the word ‘digital’ per se. It is a perfectly lovely antonym to ‘analogue’. It is, according to a dictionary , a ‘description of data which is stored or transmitted as a sequence of discrete symbols from a finite...
This is the first in an occasional and cathartic series where we pick one of the most irritating things at large in media at the moment. It could be anything; a word, a phrase, a person, some research, a trend or even an ad (probably not a telly one obviously as they are all beyond reproach). There will...
While it is music to Thinkbox’s – and advertisers’ – ears that commercial TV has increased its share of viewing and that commercial broadcast TV viewing is continuing to grow , it certainly wasn’t our intention that this should be used as a stick to beat the BBC, as some have . There are quite enough...
