Seems this ad may be a tad old but I only saw it over the weekend and think it's worth a look. The FA is running a viral and TV campaign urging players to get back into the game 'whatever your level'. It apes Nikes award winning 'Take it to the next level' ad, directed by Guy Ritchie...
The FA's ‘Respect' campaign, which discourages footballers from arguing back to the referee, is doomed to failure so long as the man in charge of the country's biggest club fails to control his players. The ‘Respect' campaign is a great idea. Unless a player is superhumanly dim, they...
