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Stephen Fry: 'Cricket is proof that God loves us and wants us to be happy'.

With the Ashes finished, I'm a little late in posting this blog.I was only told about his yesterday so what the heck. Before the Ashes began Stephen Fry was invited to talk before the England and Austalian teams in The Long Room at Lords. This speech is of course a little out of date, but what he...
Posted to Ed Kemp on Sports Marketing (Weblog) by Ed Kemp on 24 Aug 2009

Sure sweating on Freddie's fitness

Probably the most proactive brand during this Summer's Ashes has been Sure for Men and its sponsorship of England superstar Andrew Flintoff. Rather than strike a deal with the ECB, a la npower or Adidas, they have gone down the player endorsement route. It's a lower cost approach but given Freddie's...
Posted to Ed Kemp on Sports Marketing (Weblog) by Ed Kemp on 22 Jul 2009

Sky HD: Warts and all Ashes coverage is putting me off my tea

I don't really understand HD television. How can the image of a person on the screen look sharper than the image of a person I look at sat next to me on a bus? That melon twister aside, I have to admit that I love watching sports in HD - and sadly I find I can amuse myself for quite some time just...
Posted to Ed Kemp on Sports Marketing (Weblog) by Ed Kemp on 17 Jul 2009

Stop bloody showing off!

The Sun has had a poster ad gloating about Britain’s success over Australia in Beijing banned for using the word 'bloody' . The ad in question was a play on the Australian Tourist Board’s ‘Where the bloody hell are you?’, and asked Aussies ‘Where the bloody hell were you?’ I’m glad the ad got...
Posted to Ed Kemp on Sports Marketing (Weblog) by Ed Kemp on 26 Nov 2008

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