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Tesco’s poor man’s X-factor partnership hits the wrong note

Tesco has tied up with talent search site 1Click2Fame to launch a series of mobile audition pods outside its stores – why? you hear yourself ask. Don’t you ever go grocery shopping and have that sudden urge to rush into a photo booth-like pod and start singing and dancing and record the video of it?...

Public musings on Tesco's Bogof plan

It’s always interesting to find out what real people think of green marketing initiatives. The London Lite dedicated a good chunk of its letters page to Tesco’s plan to run ‘buy one, get one free later’ promotions using vouchers to help cut food waste. If the letters are a fair reflection of the Lite...
Posted to Gemma Charles' Green Blog (Weblog) by Gemma Charles on 21 Oct 2009

Vote Conservative, but not before you've shopped around a bit

Greetings dear readers. I'm now in Manchester for the Tory party conference after experiencing the highs and lows of Labour last week and am about to head to the secure zone. As well as picking up a fringe guide, I'll no doubt stumble across the mini-shopping mall that is apparently trading in...
Posted to Party Time (Weblog) by Gemma Charles on 04 Oct 2009

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