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Spontaneous people power

Ever wanted to review restaurants and shops right there and then? Well, there’s an app for that. Users can now enter 140-character reviews or ‘quick tips’ which are then published to the mobile site. They can also begin a draft of a review on their phone, save it, and publish it from a computer later...
Posted to Daily Poke (Weblog) by Greg Taylor on 15 Oct 2009

Honest advice for women

I was chatting to a smart single twenty-something about dating. She wants a boyfriend but is too shy to go onto a dating site and feels uncomfortable touting her wares and telling everyone how beautiful she is (interestingly even the most unattractive men do not seem to suffer from this fear). She told...
Posted to Lady Geek (Weblog) by Belinda Parmar on 07 Oct 2009

Is Purefold pure gold for brands or pure confusion?

Coming soon from Free Scott , the new entertainment venture of Ridley Scott and his brother Tony, is a trippy new sci-fi entertainment project called Purefold that plans to let brand’s sponsor the content, and let the audience drive the plot line using social networking platforms. Produced by Ag8, the...
Posted to Quick Peeks (Weblog) by Lisa Devaney on 01 Oct 2009

The Female Economy

This month's HBR echoes much of what Lady Geek has been highlighting for the past 18 months-perfect timing for my upcoming Symbian talk. Firstly, that women represent the largest market opportunity in the world- in aggregate, the opportunity is bigger than China and India combined. Secondly that...
Posted to Lady Geek (Weblog) by Belinda Parmar on 24 Sep 2009

The Masculinity of Marketing

I have sat in numerous meetings where clients and agency people alike have spent hours talking about what the rational unique selling point (USP) is of a product. Very rarely have any of the products I have sold had a truly unique feature or benefit. And in technology, any unique feature is quickly copied...
Posted to Lady Geek (Weblog) by Belinda Parmar on 11 Sep 2009

The low end has never been riding higher

Wired magazine examines a trend within the marketplace that they refer to as the “Good Enough Revolution”. It’s a change in people’s priorities. Ease of use, availability and price are starting to matter more than quality and high-end functionality. As with all paradigm shifts, this one is uniquely suited...
Posted to Daily Poke (Weblog) by Greg Taylor on 09 Sep 2009

Big-brained celebrity endorsements

There are big heads, and then there’s just canny self-promo. A giant crop-circle image of the face of The Streets’ Mike Skinner amazed people arriving at this year’s Glastonbury festival. The singer created the enormous work of art because he wanted his face ‘to be seen from space’. (Thanks, Laura, for...
Posted to Daily Poke (Weblog) by Greg Taylor on 04 Sep 2009

The N97, the ultimate Symbian smartphone or Nokia's big joke?

I have to admit that I was in a state of giddy anticipation when I got home to find that the courier had delivered a shiny new Nokia N97: It came in a under-stated black box which resembled a treat from a Regent Street boutique. It was a pleasure to unbox, as I appreciated the way it feels comfortable...
Posted to Lady Geek (Weblog) by Belinda Parmar on 12 Aug 2009

Woodn’t it be nice?

When the weather seems to turn on a sixpence, it’s good to know what to expect as soon as you wake up. WoodStation is a timber timepiece that doubles up as your own forecaster. It’ll sit on your bedside table (or mount it on the wall if you prefer) and look more or less like a piece of wood art. Wave...
Posted to Daily Poke (Weblog) by Greg Taylor on 11 Aug 2009

The new authenticity

45s are back. iTunes is going retro with the launch of the new ‘D45’ – a throwback to the old days of the two-song 45 rpm vinyl record. The D45 section on the iTunes Store features discounted prices on packs of two digital song downloads. Just like old 45s, the D45 selection includes a popular single...
Posted to Daily Poke (Weblog) by Greg Taylor on 28 Jul 2009

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