Wired magazine examines a trend within the marketplace that they refer to as the “Good Enough Revolution”. It’s a change in people’s priorities. Ease of use, availability and price are starting to matter more than quality and high-end functionality. As with all paradigm shifts, this one is uniquely suited...
Think like Kodak who has just announced its new ‘Print and Prosper’ marketing campaign. The premise is simple: Kodak printers use cheaper ink without sacrificing quality, so they cost less to use. As almost everyone knows, cartridges are the not-so-hidden cost that lets HP, Lexmark, Brother, and the...
