With CNN launching it’s new website with a focus on better integrated video and photography , it highlights the importance of considering a multimedia approach for all new stories. Brian Stelter of The Washington Post said last week: “The Web site, which will come online Monday, aims to highlight CNN...
Channel 4’s departing chief executive Andy Duncan has no plans to go quietly at the end of this year, as proved by last week’s announcement of a ground-breaking content tie-up between the broadcaster and YouTube . By the time Duncan is carrying the last of his belongings from the shiny building in Victoria...
I was at MIPCOM last week and talking to the great and good of the TV industry got me thinking will the internet replace TV or does TV just need to adapt. For 50 years, the TV industry has delivered content and generated revenue effortlessly along the way. But technology is in danger of pulling its plug...
I run some very niche TV shows on a minority satellite TV channel, and getting the right kind of advertising and sponsorship has always been an issue. I had a really interesting session last week with a very experienced, knowledgable and smart ad media man, who was kind enough to give me an hour of his...
You could almost hear the sigh of relief emanating from ITV HQ when the government announced it was to relax (read: U turn) its restriction on product placement the other week. The news prompted an interesting debate between the merits of saving the commercial TV channels (for a few more years) and the...
After last week’s incredulous blog post about eBay leaping onto Patrick Swayze’s demise, and the general state of advertising (Go Compare anyone?), I’ve actually been paying a little more attention just in case there’s anything good in between the main events. Barclays seems to have caught a great advertising...
Ours is an ambitious task–to create a new kind of advertising–based on the simple idea that giving (media-weary) consumers something is better than telling them something. But, a simple concept for consumers turns into a complicated prospect for advertisers. My simple idea challenges quite a bit of accepted...
Last week Microsoft discussed their plans to launch an updated online video player that will host full length programming as well as their existing library of video content. They join the ranks of the BBC, ITV, Channel 4, Sky and LoveFilm, among others, who are all building, readying and improving online...
