Talking to contacts this morning in light of ITV's £2.7 billion losses, it's hard to detect too much sympathy around for those who control the broadcaster. Plenty for those among the 600 who will lose their jobs as it restructures but beyond that there is a feeling that ITV has played a part...
Sarah Messer, the head of commercial research and insight at ITV, is speaking about the tipping of the scales in control, back into the hands of the researchers. The question of control offers an interesting perspective for researchers, who Messer admitted, don’t yet have all the answers. Online audiences...
