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Brands are looking more and more at Live Brand Experiences as it is the leading platform to connect directly with consumers

Over the next few years brands will up their marketing spend on experiential marketing due to the mass audiences declining to respond to TV advertising. Digital is always on the rise due to new technology, digital plays a significant role in the live brand experience as it amplifies further channels...
Posted to Advertising Forum (Forum) by Marvin Foster on 07 Feb 2009

See you @ Convergence of Entertainment (Format/Brands) & Gaming @ Cass Business School, 12Feb, 6pm, discussion with Snr. Director of FremantleVentures, Endemol, VirginGames, Wagerworks (IGT) and CEO of Cryptologic.

Hi All In case you are interested. I am hosting next Gambit gathering focusing on convergence of Entertainments (Brands/Formats) and Gaming, we have once again the best of both side of the equation to discuss on the evening. Hope to see you then!? details & Sign up on the Gambit website: http://www...
Posted to Advertising Forum (Forum) by g wong on 06 Feb 2009

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