Channel 4’s departing chief executive Andy Duncan has no plans to go quietly at the end of this year, as proved by last week’s announcement of a ground-breaking content tie-up between the broadcaster and YouTube . By the time Duncan is carrying the last of his belongings from the shiny building in Victoria...
I was at MIPCOM last week and talking to the great and good of the TV industry got me thinking will the internet replace TV or does TV just need to adapt. For 50 years, the TV industry has delivered content and generated revenue effortlessly along the way. But technology is in danger of pulling its plug...
I run some very niche TV shows on a minority satellite TV channel, and getting the right kind of advertising and sponsorship has always been an issue. I had a really interesting session last week with a very experienced, knowledgable and smart ad media man, who was kind enough to give me an hour of his...
After last week’s incredulous blog post about eBay leaping onto Patrick Swayze’s demise, and the general state of advertising (Go Compare anyone?), I’ve actually been paying a little more attention just in case there’s anything good in between the main events. Barclays seems to have caught a great advertising...
Ours is an ambitious task–to create a new kind of advertising–based on the simple idea that giving (media-weary) consumers something is better than telling them something. But, a simple concept for consumers turns into a complicated prospect for advertisers. My simple idea challenges quite a bit of accepted...
Thanks for the response and you have raised a very interesting point. And this is the fact that, in my opinion,creativity will be the death of advertising agencies in the near future, the quest for creativity has led ad agencies up the wrong path. Again, in my opinion, creativity is NOT the criterian...
Karl thank you for responding, I really feel that this subject needs to be discussed, I now see that Unilever is coming over to the side of "Social Media", obviously some glib fancy talking New Media guy has done a hell of a selling job...based on NOTHING! The suits come to Social Media. Now...
