mjam, I have come lately, being an older than you ad man,to accept that the Internet is a most exciting medium, some aspect of it works and others don't, I have been developing networking on twitter and frankly I feel that it is losing its' appeal, however there are far deeper problems for the...
Think like retailers MUJI who give new life to the humble phone book as a container. (Cheers Gemma for spotting this one)
Think like Koleston Naturals. Their innovative use of billboards re-inforces the beauty of nature by making use of the views right under our noses. Koleston Naturals is a hair colourant made from natural ingredients for women aged 20-40. The strategically placed billboards use a die-cut silhouette of...
Think like Apple. No opportunity is missed, no matter how small – even the occasion of forgetting and resetting your password is not overlooked (see the top right-hand corner). It may be a little thing but if you get it right it’s something that could make your customers smile inside. (A big thank you...
Think like Fitness First. No more living in denial about the size of your waistline, thanks to this fantastic, albeit terrifying, guerilla marketing initiative from the health club chain. Unsuspecting commuters in the Netherlands are faced with viewing their body weight in bright lights – quite literally...
Think like new Dutch online facilitator, Spaarbod, who’ve created an auction website where banks bid for customers’ savings. https://secure.spaarbod.nl/site/ Instead of spending time researching the highest interest rates, Dutch consumers can now put their money up for auction and get banks to bid for...
Think like Platform21 and follow their 'Repair Manifesto'. They want to make repairing cool again by opposing throwaway culture and celebrating ‘repair’ as ‘the new recycling’. Rediscover the joy of fixing things, share your tips, tricks and your most ingenious repair jobs, at http://www.platform21...
Think like confectioners, Mars, who’ve taken cues from the wine connoisseur and specialist coffee house with their high-end chocolate store, Pure Dark. Based in New York’s West Village, the staff really know their chocolate and are there to educate as well as cut you samples and help you make your own...
Think like Surface View, who can cover your walls with interior graphics that will make an extraordinary impact at home or at work. Take your pick from the National Gallery, the V&A, the Tate and more. (Thanks to big Kev in Elmwood Melbourne for this one.) http://www.surfaceview.co.uk
